(Bad) Ideas in Motion
Marty is right, Chevy’s new “make your own commercial” online ad campaign for the new Tahoe SUV is both (a) very cool from an implementation standpoint and (b) completely culture-jammable.
Don’t believe me? Watch my Tahoe commercial and see if you want to run out and buy one. (Be sure to turn your speakers on, it’s worth it.)
Then, make your own. Post the links to your commercials in the comments — I have a feeling that we’re going to be seeing some (ahem) creative entries…