Archive: April 2012


How to sell products to nerds (April 25, 2012)

If you want to sell me something to a nerd, don’t try to convince me that it’s perfect. Try to convince me that it’s imperfect, just in ways that I can live with

Cities die, too (April 17, 2012)

Jonah Lehrer says that cities are immortal and companies are not. I disagree